Two, the game of golf is difficult to play well

takes four and a half hours to play and has a built it social factor by including lunch after nine holes in a fancy clubhouse and then drink afterwards. In America you include the golf cart which allows you to schmooze your prospective client all the way around the golf course for the entire four and a half hours. As if that’s not enough, golf is also the only game I know that you can play with a drink in your hand! In fact golf courses jockey up to get the best looking beer cart ladies in hopes of attracting more golfers.Now that we know that golf is the game of business how does one improve their bottom line through this advantageous endeavor? Let me offer some tips for those that play golf and those who don’t. Yes even those who don’t play golf and take advantage of the golf market. I’ll also offer some tips on how to market to golfers directly.